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基于智能语音呼叫的客户自动营销系统的实现

吴瑞

吴瑞. 基于智能语音呼叫的客户自动营销系统的实现[J]. 计算机应用与软件, 2025, 42(3): 392-397. DOI: 10.3969/j.issn.1000-386x.2025.03.055
引用本文: 吴瑞. 基于智能语音呼叫的客户自动营销系统的实现[J]. 计算机应用与软件, 2025, 42(3): 392-397. DOI: 10.3969/j.issn.1000-386x.2025.03.055
Wu Rui. THE IMPLEMENTATION OF AUTOMATIC CUSTOMER MARKETING SYSTEM BASED ON INTELLIGENT CALLING[J]. Computer Applications and Software, 2025, 42(3): 392-397. DOI: 10.3969/j.issn.1000-386x.2025.03.055
Citation: Wu Rui. THE IMPLEMENTATION OF AUTOMATIC CUSTOMER MARKETING SYSTEM BASED ON INTELLIGENT CALLING[J]. Computer Applications and Software, 2025, 42(3): 392-397. DOI: 10.3969/j.issn.1000-386x.2025.03.055

基于智能语音呼叫的客户自动营销系统的实现

详细信息
    作者简介:

    吴瑞,硕士,主研领域:智能语音呼叫。

  • 中图分类号: TP3

THE IMPLEMENTATION OF AUTOMATIC CUSTOMER MARKETING SYSTEM BASED ON INTELLIGENT CALLING

  • 摘要: 客户传统营销主要采用人工呼叫,服务质量差,服务效率低,用户感知差,运营成本高,数据、业务和管理处于割裂状态。基于智能语音呼叫核心模块,结合目标客户管理模块、任务管理模块和统计分析模块,实现一套精准化、标准化和自动化的客户自动营销系统,覆盖从自动筛选目标客户,实施营销外呼,归集意向结果到反馈调整筛选规则的营销业务流程的全生命周期各个阶段,有效提升了营销精度和降低了营销成本。
    Abstract: The traditional marketing of customers mainly adopts manual call, which has poor service quality, low service efficiency, poor user experience and high operation cost, while data flow, business flow, and management flow are isolated. Based on the intelligent voice call, combined with customer management module, task management module and statistical analysis module, an accurate, standardized and automatic customer marketing system is implemented to cover all stages from the screening of target customers, to the execution of marketing voice calls, to the feedback of intention result and to the adjustment of screening rules, which effectively improves the marketing accuracy and reduces the marketing cost.
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