面向跨模态数据融合细粒度特征的个性化服装推荐

PERSONALIZED CLOTHING RECOMMENDATION FOR CROSS-MODAL DATA AND FINE-GRAINED INTERESTS

  • 摘要: 服装已经成为网络购物的重要商品之一,实现精准的符合用户个性化审美的服装推荐系统,已经成为热门研究内容。针对提取用户的细粒度兴趣特征不全面,导致推荐系统的准确性低问题,提出融合长短期偏好的服装推荐算法;针对数据稀疏以及数据单一性,导致推荐结果个性化、多样性低的问题,利用跨模态数据和注意力机制使模型学习出更为精准的差异性用户特征。在真实数据集Clothing Shoes and Jewelry上,将所设计的模型(PCR)与经典的循环神经网络RNN、基于矩阵分解MF-BPR模型以及改进的矩阵分解TARMF模型进行性能比对,PCR模型在关键性能评价指标NDCG、Precision@K和Recall@K均有提升。实验结果表明该模型在服装推荐系统中是可行与有效的。

     

    Abstract: Clothing has become one of the important commodities in online shopping, and the realization of accurate clothing recommendation meeting user’s personalized aesthetic has become a popular research topic. Aiming at the problem that the fine-grained interest features extracted from users are not comprehensive, which leads to the low accuracy of the recommendation system, this paper proposes a clothing recommendation algorithm integrating long-term and short-term preferences. To solve the problem of sparse and single data leading to low personalization and low diversity of recommendation results, this paper used cross-modal data and attention mechanism to make the model learn more accurate and differential user characteristics. On the real dataset of Clothing Shoes and Jewelry, performance of the designed model (PCR) was compared with the classical recurrent neural network, the MF-BPR model and the TARMF model. The key performance evaluation indexes of the PCR model were improved in NDCG, Precision@K and Recall@K. The experimental results show that the model is feasible and effective in the clothing recommendation.

     

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